First time collaborating with the video game developer, Social Point, Biborg was briefed for the production of a Facebook camera Augmented Reality tool and a promotional video demo that was to highlight the main dragon of the Dragon City game.
Battling against other players in the Dragon Leagues and facing exciting challenges in tournaments to win rewards, Dragon City allows players to build their own island and fill it with buildings, habitats and dragons. The game invites gamers to feed their dragons and make them evolve into strong beasts.
For the Christmas holiday occasion, Biborg imagined a concept whereby users eat tomatoes by opening their mouth, gradually transforming into a dragon and delivering the message : "Wishing you Joy and Fire". The objective was for users to send warmth to their friends by sharing their personalised video, spreading the word and increasing awareness around the game.
Try the Facebook camera effect on mobile here.