With the help of its creative agency Biborg, PlayStation will be reaching a different sort of audience in the next few weeks, with an installation at Paris’s landmark department store Galeries Lafayette. Launching on the weekend of the 19th of April 2019, the luxury Parisian shopping monument is offering a unique experience for their customers, with “Funorama”, an operation that has the store offering several different ‘fun zones’ for customers to unwind. Various installations include foosball, a ball pit, and the opportunity for customers to become nostalgic with classic video games and discover new ones.
Together, PlayStation and Biborg are offering visitors the chance to revisit a space entirely dedicated to the PlayStation Plus offer. Passers-by are invited to visit the past with ‘Power up your Pong’, a revamped version of the classic table tennis game and to get a peek at the future with ‘Pursuit of Plus’. Created by Biborg, ‘Pursuit of Plus’ is a PlayStation brand interactive installation, which combines music, motion design, and choreography. Visitors can also test new games at PlayStation 4 stands.
Playing as a team or by yourself, visitors can explore the PlayStation Plus universe in an unexpected location. We’re excited to help PlayStation reach this audience and to be a part of this operation run by one of the most famous department stores in the world.
The Funorama experience continues at Galeries Lafayette until May 26th 2019.