While the Roland Garros tournament has been in full swing since the 21st of September, but with a limited number of spectators in the stands, Biborg and the French publisher Nacon unveil the launch campaign for the game, Tennis World Tour 2. Broadcasted online, the film immerses us in the shoes of a player as if they were in full Center Court during the internationals of France.
Tennis World Tour 2 makes it possible to embody the greatest tennis champions with an impressive list of players. From Rafael Nadal, Roger Federer to Ashleigh Barty, Gael Monfils and legends like Marat Safin, Gustavo Kuerten.
Following a pitch, Nacon selected Biborg to support the launch and create the game trailer. With a duration of 30 seconds, the spot is aimed at all fans of great sporting events. We discover a Tennis World Tour 2 player, at home, equipped from head to toe in Tennis gear who walks into his living room as if he were about to enter the Center Court of Roland Garros.
The film has fun with the ceremonial aspect of the big tournaments but also with the rituals that characterise every tennis player, including the biggest stars. Greet the crowd at the center court, be protected from the sun by an umbrella proudly held by a ball boy, line up your water bottles like Nadal...down to the traditional autograph of the lens on the television camera, just like Rolad Garros champions do. Over the years, these actions have become recognisable rituals for all tennis fans who will be able to experience them fully from home thanks to Tennis World Tour 2.
The film is broadcasted on YouTube and social networks in France, United Kingdom, Germany, Spain, Italy and also in the United States and Canada. A 6 second version will also be rolled out in all countries that diffuse the Eurosport network.